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History

History

History of MAGURO Group Public Company Limited

MAGURO Group

has started from our passion for the arts of Japanese food and culture…

Give More

We have experienced a chef who incorporated art into cooking while we were in Japan. That inspired us to bring such a great opportunity here in Thailand for Thai people. Furthermore, 4 of us as co-founders of the group, are very impressed by the “GIVE MORE” culture or “Giving more than what we asked for” of Japanese people, therefore we have taken that as our Philosophy and Guidelines for doing business since then.

That’s how the MAGURO brand started as the first brand of our group. In 2015 our first branch opened at Chic Republic Bangna with only 10 employees working in the Head office at that time.

Sensual Sushi

MAGURO started the brand as a Japanese restaurant with a unique characteristic of “Sensual Sushi” and suddenly became very popular. We are almost the first brand that uses effective captivate digital marketing strategy. As a result, our brand “MAGURO” is well known as “Long queue Sushi” that everyone is willing to wait for an hour, like some famous restaurants in Japan. Moreover, we are also popular in terms of good price value, freshness and excellent quality of ingredients, together with mellow taste of food and extremely attentive service that lead to word of mouth from friends to friends.

History

After the great success of our first branch, MAGURO Group Co.,Ltd. led by 4 executives and co-founders, continued to develop recipes, services and branding throughout the first year. In 2016, we opened 3 more branches focusing on residential areas in outer Bangkok such as Ratchaphruek and Chaengwattana. Then later in 2017, MAGURO opened its first branch in the Department store at Mega Bangna as the fifth branch. In the latter year during 2018 – 2020, we opened another 4 branches to provide MAGURO experience in the inner Bangkok area such as Siam Square, Esplanade Ratchada including expanded to Rama 2 areas as well.

In 2020 MAGURO Group Co.,Ltd. launched Delivery Service under MAGURO GO brand in order to fulfill MAGURO’s customer experience during Covid-19 epidemic situation. In addition, the company also launched a new brand “SSAMTHING TOGETHER”, the Korean BBQ menu in Delivery style for customers who like Korean food with the concept of eating Korean BBQ while watching Korean series during lockdown and Work from Home.

In 2021 MAGURO Group Co.,Ltd. celebrated the 6th anniversary by opening the new Flagship Store at the heart of Central World shopping center and rebranding its Brand image to be more premium and modern. From the popularity of SSAMTHING TOGETHER brand in Delivery style during the past 1 year, company has seen an opportunity for growth of SSAMTHING TOGETHER brand. So the company developed the recipes to become a premium and tasty Korean restaurant serving the well selected raw materials in Korean original eating culture. Then open the first official branch at MEGA Bangna Shopping center. In the same year MAGURO Group Co.,Ltd. was incorporated with the group of leading financial institutions in the Asian region with 300 million baht of investment to expand their future business.

In 2022 MAGURO Group Co.,Ltd. launched the third brand under the name of “HITORI SHABU” which is the Kanzai original taste of Shabu Shabu and Sukiyaki at the center of Siam Paragon Shopping Center. Everyone can enjoy their own food in a single pot, with a premium grade of A5 beef at an affordable price. Company also introduced an official “Membership Management System '' by bringing the international CRM or Customer Relationship Management System called Sale Force to manage “Membership Management System '' for every brand in the same group. Until now we have all membership under the MAGURO group of more than 100,000 persons.

From the popularity and success of the two new brands “SSAMTHING TOGETHER” and “HITORI SHABU” together with the increasing of MAGURO Brand’s loyalty, the company is continuously growing by expanding all 3 brands in order to cope with customers’ needs in several areas during the past one year.

At present in 2023, more than 800 employees of MAGURO Group Co.,Ltd. are proudly presenting the fulfilling and outstanding dining experience with the “GIVE MORE” concept throughout 21 branches under MAGURO, SSAMTHING TOGETHER and HITORI SHABU brands.

HAJIMARI (始まり) “The Beginning”
  • Established by 4 Founders under the creativity and intensive experience that built distinctive strength to MAGURO.
  • Opened the first branch at Chic Republic Bangna with a remarkable happening that many people had been waiting in a long queue and rapidly became the talk of the town story.
First Flagship Store

Opened the fifth branch as a FIRST FLAGSHIP STORE in MEGA Bangna, a leading shopping center and able to serve more customers in a wide range of needs as well as expanding new customers.
GIVE MORE Anytime Anywhere
  • Launched MAGURO Go, the Delivery service to serve all customers from everywhere with an online portal.
  • Launched MAGURO Group Membership system and received many good feedback with more than 100,000 of memberships
  • Launched SSAMTHING TOGETHER, the premium Korean style BBQ, in Home delivery platform to provide high quality Korean BBQ experience at customer houses.
Stay Young and Let’s Share “SSAMTHING TOGETHER”
  • Re-Branded our logo and brand image that can communicate clearer vision and uniqueness
  • Opened the 10th branch of MAGURO at Central World Shopping Center in the center of the city in order to serve a wider range of customers both foreigner and tourist.
  • Opened the first branch of “SSAMTHING TOGETHER” at MEGA Bangna Shopping center and received an overwhelming feedback from customers.
  • Incorporated with leading financial institutions investors in Asia to strengthen the business growth and expand to new markets.
Falling in Love at HITORI SHABU

Launched new exciting brand for Japanese food lovers "HITORI SHABU", the premium Japanese Shabu-Shabu and Sukiyaki at Siam Paragon
GROWING MORE to GIVE MORE

MAGURO Group Co.,Ltd. is continuously growing, we have all together 26 branches under three brands with more than 800 employees and achieving 1 billion baht in sale revenue for the first time.

Shokunin Shokunin = Craftsman / Artisan

What combines "worker ethics" and "pride" in work What is taught among Japanese "craftsmen" is transmitted from Master to every apprentice/apprentice. It's not just skill, but "attitude" and "consciousness." No matter how small the work, Shokunin has a great responsibility. to deliver the best For the happiness of the people, the best in terms of "tangible things" and "spiritual feelings"

The way of Shokunin When you decide on any profession You have to respect and love that profession. Every day is learning to do better in that job. And there is never a day that you will never stop learning or developing, always doing your best with every job. It's not because you'll be complimented. but because this is your value and even if no one saw But you know in your heart This is to honor yourself. Do everything with grace, grace, grace, and full potential. Your identity will be clear and stable. It gives you the freedom to try new things. you will grow from within Work will not just get done. it is a never-ending opportunity to prove your worth.