News & Activities
MAGURO Group Announces IPO Plans with Revenue Surpassing 1 Billion THB and Continued Growth
On April 26, 2024, MAGURO Group hosted its first official press conference announcing its plans to enter the stock market with an initial public offering (IPO) in 2024. The company presented its growth goals, business strategy, and IPO plans.
Ekkerak Saengseridamrong, CEO and co-founder of MAGURO Group Public Co., Ltd. (MAGURO), shared that the company was founded by four friends nine years ago with the philosophy of "Give More." As of March 15, 2024, MAGURO operates 26 branches across three brands: MAGURO (14 branches), SSAMTHING TOGETHER (6 branches), and HITORI SHABU (6 branches), providing premium dining experiences and catering services.
Key factors contributing to MAGURO’s growth include expanding branches, increasing revenue from existing locations, and a strong customer base in the mid-to-high-income range. With over 150,000 members, the company’s CRM-driven strategy generates 54.36% of its revenue from loyal members. In 2023, the revenue breakdown includes 61.96% from MAGURO, 18.94% from HITORI SHABU, and 19.10% from SSAMTHING TOGETHER.
Jirayong Anumanrajadhon, Managing Director of Jay Capital Advisory, emphasized the company’s strong position in the premium-mass restaurant sector, with brands that consistently attract a solid customer base. MAGURO also stands out due to its debt-free financial status and high return on equity (ROE) of 26.52%.
Sompop Keerasunthornpong, Managing Director of Finansia Syrus Securities, highlighted MAGURO’s diversified brand portfolio and its strong performance, with revenue growing at an average of 64.26% over the past three years. The company’s gross profit margin increased from 41.91% in 2022 to 45.17% in 2023, while net profit rose from 4.71% to 6.93% during the same period.
MAGURO currently has registered capital of 63 million THB and plans to offer up to 34.06 million shares (27.03%) in its IPO in Q2 2024, consisting of new shares and shares from existing shareholders.
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