MAGURO Group, a leader in premium-mass Japanese and Korean dining, has introduced its latest concept, “HITORI SUKIYAKI.” This new brand offers a traditional Kansai-style Sukiyaki course, marking the first of its kind in Thailand. Aimed at high-spending premium customers unaffected by economic fluctuations, HITORI SUKIYAKI provides an exclusive dining experience with carefully crafted dishes by master chefs.

Ekkerak Saengseridamrong, CEO and co-founder of MAGURO Group, shared the company’s continued expansion following its recent IPO listing on the mai stock exchange. Building on the success of the “HITORI SHABU” brand, MAGURO has now launched “HITORI SUKIYAKI,” with a focus on offering an authentic Sukiyaki course. This unique experience will allow customers to enjoy the meticulous preparation of each dish in a traditional, home-like setting.

HITORI SUKIYAKI’s course menu starts with a variety of appetizers, followed by premium cuts of beef and vegetables, prepared in the classic Japanese Sukiyaki style. The meal concludes with a refreshing sorbet. The highlight of the menu includes A5 Wagyu beef and premium Iberico pork imported from Spain, accompanied by top-quality Koshihikari rice.

Located at Ekkamai 12, the first stand-alone HITORI SUKIYAKI branch will open on July 15, 2024, with seating for 27 guests, including 17 counter seats and two private dining rooms.

MAGURO Group currently operates 29 branches across its brands, including 15 MAGURO premium Japanese restaurants, 6 SSAMTHING TOGETHER Korean BBQ restaurants, 7 HITORI SHABU outlets, and 1 HITORI SUKIYAKI restaurant. The company plans to expand its portfolio by adding 11 new branches across all brands by the end of 2024 to meet growing customer demand. Saengseridamrong is confident that the company’s revenue will grow by 30% in 2024, in line with the company’s projections.