MAGURO Group Public Co., Ltd. (MAGURO), led by CEO Ekkerak Saengseridamrong (2nd from left) and Executive Director Chakkrikit Saisomboon (1st from left), has signed an exclusive agreement with Fine Co., Ltd., the owner of the renowned TONKATSU AOKI. The signing was joined by Mr. Tetsu Kuramoto, CEO (2nd from right), and Mr. Naoto Taguchi, General Manager (1st from right). MAGURO will hold exclusive rights to open TONKATSU AOKI in Thailand, with the first branch expected to open in Q4 2024.

Ekkerak Saengseridamrong, CEO of MAGURO Group, shared, “Tonkatsu is one of the most popular dishes among Thais, especially when traveling to Japan. We sought to bring an authentic brand that specializes in Tonkatsu, offering a unique dining experience. TONKATSU AOKI will elevate the tonkatsu market in Thailand with its superior cooking techniques and premium ingredients, delivering a taste and experience unlike any other. The tonkatsu segment in Thailand has low competition, but high potential for growth.”

Mr. Tetsu Kuramoto, CEO of Fine Co., Ltd., added, “I have visited several MAGURO branches and was impressed with the beautiful design, excellent service, and well-operated kitchen facilities. This gave me confidence in partnering with MAGURO. We look forward to delivering crispy and juicy Tonkatsu to Thai customers, and I hope everyone is excited for our grand opening."

TONKATSU AOKI is a beloved tonkatsu restaurant in Japan, famous among locals and foodies worldwide, with some customers waiting up to two hours for a table. The restaurant has earned a spot in Tabélog’s top 100 tonkatsu restaurants, a prestigious Japanese review and ranking site.